The eCommerce landscape keeps changing, bringing new trends and tech. DTC brands must keep up with these shifts. They need to know the 2024 trends and tips to use them well. This includes advice on TikTok Shop, authenticity, and more.

Key Takeaways

  • The eCommerce landscape is constantly evolving, requiring DTC brands to stay ahead of the curve.
  • Experts provide the top 10 eCommerce tips for 2024, covering emerging trends and strategies.
  • Insights span areas like TikTok Shop, authenticity, customer service, personalization, sustainability, value offerings, and subscription models.
  • Staying informed on these industry developments can help businesses maintain a competitive edge and meet customer expectations.
  • The article aims to provide a comprehensive guide for eCommerce brands to navigate the dynamic digital retail landscape in 2024.

There are so many e-commerce tips out there. But which ones are best for your business? Let’s check out the top 10 eCommerce insights for the next year.

TikTok Shop: Embracing the New Commerce Engine

In 2023, TikTok Shop made a big debut, changing how people, mainly Gen Z, find products. It started slow, with BK Beauty seeing 10% to 20% new sales. But it showed promise by reaching new customers.

Initial Sales Potential

Pairing TikTok Shop with influencers can really boost sales. A TikTok video by Melissa Murdick helped BK Beauty increase sales by 30%. Experts suggest focusing on TikTok Shop in 2024 if your audience is on TikTok.

Leveraging Content Creators

Sellers should try live shopping to connect with viewers in real-time. This method can turn watchers into buyers through active sessions. Shoppable videos boost sales by showing products more and enhancing engagement.

Utilizing Multiple Sales Channels

TikTok lets brands set up shop pages to make browsing easy for followers. To sell on TikTok Shop, you’ll need to provide some documents. This includes a driver’s license or passport for individual sellers.

For signing up, sellers share product details to make items easy to find. Engaging with customers by chatting and using influencers can make your products more visible. This approach can increase sales.

Using TikTok‘s algorithm to find what your audience likes can boost sales. TikTok Shop is gap-free for now, without referral fees. But, fees might come later, similar to other online stores.

TikTok has teamed up with Shopify and BigCommerce for easy shopping. Through the “TikTok Shop Seller Center,” users can find and buy popular items. This helps stores sell more on TikTok.

CPGIO offers insight, supply chain help, and CRM support for TikTok stores. It makes managing product lists, prices, and customer comms easier. With CPGIO’s help, brands can do well on TikTok, changing e-commerce on social media.

Building Trust Through Authenticity

Social media sites such as TikTok are becoming more popular. This is leading to more people buying cheaper, specialized items. For real DTC brands, it’s important to stand out from these less trustworthy products. Recent studies show that six out of ten U.S. shoppers might spend $100 on an item found on social media. But, more than half are cautious about buying such products.

This is especially true for younger shoppers, with over half of Gen Z and Millennials not trusting these buys. Many of them worry about scams and are hesitant to share personal payment details.

Overcoming Social Commerce Scam Concerns

In dealing with these social commerce scams, companies putting more into their social commerce by 2024 need to focus on building trust. They can do this by using authenticity, customer reviews, and user-generated content. These steps can help gain the trust of cautious buyers.

Importance of Customer Reviews and UGC

Telling happy customers to share their stories through customer reviews and user-generated content is a great way to establish trust. Studies reveal that 90% of shoppers check reviews before buying something. This shows how key positive reviews are in boosting sales and proving a brand’s authenticity.

Direct Customer Service Through DMs and Texting

direct messaging

In today’s world, people expect quick help from the companies they like. They want to talk over direct messages (DMs) or texts. More and more, folks choose to chat this way with customer service teams.

Adopting Real-Time Communication Technologies

A study showed 60% of Americans like talking to businesses through texts or DMs. And there’s been a big jump in the number of people sending messages for help. Using these tools for speaking with customers is key.

Improving Customer Engagement and Sales

Getting customer questions answered fast can lead to more online sales. This is what the company Webex found. By offering help through direct messaging and texting, companies might see better sales.

Predictive Personalization for Evolving Customer Needs

Customers today expect more from personalization. An impressive 65% believe companies should know their changing wants. It’s not just about knowing your customers now; it’s about guessing what they’ll need in the future.

Seamless Integration of Tech Stack

Creating a smooth connection between tech tools is crucial. This includes linking data from your sales, stock, customer info, and marketing. With the right tools like Yotpo, Klaviyo, and Gorgias, this job can be easier. They offer many connections to help businesses personalize without a lot of added work.

Consolidating Data Across Touchpoints

Gathering data from different points helps brands really understand their customers. This understanding improves how brands meet individual shoppers’ needs. It improves the customer experience, leading to more loyalty and engagement.

Sustainable and Reusable Packaging

sustainable packaging

People want more eco-friendly choices. So, sustainable and reusable packaging is becoming important in online shopping. McKinsey says this trend will continue until 2024. This is despite changes in how much people can spend.

Meeting Consumer Demand for Eco-Friendly Options

In the next year, many brands will look into sustainable packaging. They want to lower harm to the earth. Boox is making shipping more sustainable with its reusable packaging. Saltair goes a step ahead. They allow you to refill or reuse the products themselves.

Incorporating Refillable and Reusable Products

Brands are finding ways to get customers excited about reusable items. They connect this with rewards in their loyalty programs. This move helps customers use sustainable and reusable packaging more.

Metric Statistic
Plastic waste in oceans Over 8 million metric tons of plastic waste end up in the oceans every year, comparable to dumping a garbage truck full of plastic into the ocean every minute.
Greenhouse gas emissions from transportation and logistics The transportation and logistics industry in the United States contributes to 29% of greenhouse gases.
Shoppers checking return policies for sustainability Nearly 73% of shoppers check return policies for sustainability.
Amazon’s net-zero carbon emissions target Amazon aims to achieve net-zero carbon emissions by 2040.
Patagonia’s use of data analytics Patagonia utilizes data analytics to assess the environmental footprint of its products.

Combating Inflation with Value Offerings

Even if value offerings aren’t central to your brand, shoppers are looking for them by 2024. About 74% of customers want lower prices next year because of inflation, says Retail Week. This means people care more about the cost now. Brands should get creative to give value and still keep prices good.

Lowering Prices or Enhancing Service Quality

Value can be about great service and extra benefits, too. This can boost a brand that can’t just drop prices. Adding these special services helps fight inflation and keeps shoppers happy.

Providing Free Perks and Incentives

85% of shoppers, as per a study by Ordergroove, like brands making their life easier. Giving free perks and incentives can improve the experience and keep loyalty strong, even in tough times. It’s a smart move for brands facing higher prices due to inflation.

Subscription Models with Perks and Flexibility

subscription models

DTC brands are making discounted subscription plans. This lets customers save on wanted items. The subscription eCommerce market aims to reach over $450 billion by 2025. This figure has grown from $15 billion in 2019. By 2024, subscriptions will be a big way to exchange value. This is for people who want their money to go further.

Empowering Customer Control and Personalization

Just offering a low price isn’t enough to keep customers. They can easily leave for a cheaper deal. Many brands will start adding perks and making things more convenient. They’ll work to keep their customers. Brands will let customers change their subscriptions without fully cancelling them. They might personalize the subscriptions too. These moves help keep customers and make it easier for brands to sell more stuff.

Upselling and Cross-Selling Opportunities

DTC companies are keen on using subscriptions. They focus on easy service, custom options, and saving money. These models help businesses get more market share. They also build strong ties with customers using products that are just for them. This idea of coming back for more helps keep customers around. Customers get exclusive deals and personalized treats. It all adds up to happier, more loyal customers.

Short-Form Video for Product Education

Short videos are huge on social media these days. They are becoming the go-to way for young people to learn about products. Retailers and online brands should use these short-form videos. They effectively help teach and get customers interested in what they sell.

Experts say the best short-form video is between 31 and 60 seconds long. This length is perfect for places like TikTok and Instagram. It’s good to post a video every day or even a few times a day. This can help grow a brand’s followers without paid promotions.

There are many ways to make short-form videos for learning. You can work with different people, like agencies, influencers, or your own team. It’s important to keep the videos brief, use clear messages, and offer something special to viewers.

Putting videos on different platforms like YouTube and Instagram helps reach more people. While ads can work, creating genuine videos regularly can be even more effective. This is from what experts in the industry have said.

Optimal Video Length Percentage of Marketers
1-3 minutes 36%
4-6 minutes 27%
7-9 minutes 15%

Research shows that short-form video is more and more important in marketing. 56% of those using TikTok want to spend more on it. 25% plan to increase short-form video use by 2024. And 30% who don’t use it yet plan to start. By using these videos well, brands can better teach customers about their products. They can make real connections with the people they want to reach.

E-commerce Tips for Best Friends Day

best friends day

June 8, 2024, is Best Friends Day, made special by the U.S. Congress in 1935. It celebrates friendship and is now popular on social media. This makes it a great chance for e-commerce sellers to boost sales.

Gift Guide and List Articles

Sellers can use this day to share cool gift guides and list articles for best friends. Imagine finding a list called “Top 10 Gifts for Your BFF.” It could feature special products to show your friendship, helping e-commerce sites sell more.

Celebrating Friendships with Pets

It’s not just about gifts. Brands can also create content about people’s connections with their pets. Many see pets as part of their family. This type of content can really touch the heart of the readers, making the Best Friends Day celebration even more special.

Livestreamed Product Demonstrations

Nowadays, many brands use livestream product demos to show off their products. This method’s goal is to build a stronger bond between them and the shoppers. It makes learning about the items fun and interactive.

Engaging and Interactive Presentations

For a livestreamed product demonstration planned in June 2024, a key focus should be on being engaging and interactive. They should pick the most interesting product parts and share cool stories about them. This approach helps the audience feel more involved, which can boost their interest in buying.

Connecting with Viewing Shoppers

Good livestream product demos don’t just show the product; they try to bond with the people watching. Brands can answer questions and get feedback during the livestream. By doing this, they make shoppers feel like they’re part of a community. This makes people more likely to trust the brand and might even increase sales.

Juneteenth Content and Celebrations

juneteenth

Juneteenth is celebrated on June 19th. It marks the end of slavery in the United States in 1865. President Abraham Lincoln freed the slaves with the Emancipation Proclamation in 1863, but it took over two years to spread to all states. Since 2019, Juneteenth has become more widely recognized. Marketers can share its history or how people celebrate it today.

Historical Accounts and Modern Reflections

For instance, an online bookseller might put together a list called “35 Books for Juneteenth, from Historical Accounts to Modern Reflection.” This list could have books that talk about what Juneteenth means historically and books with modern thoughts. By giving varied options to read, they help everyone understand more about Juneteenth. They show why it’s still important today.

Cookout and Decorations Ideas

Imagine a kitchen supply shop writing about “How to Host the Perfect Juneteenth Cookout: Tips and Tools.” They’d talk about the special food and kitchen tools you need. At the same time, a home decor store could write about “Celebrate History and Culture with 25 Juneteenth-inspired Decorations.” They’d suggest ways to use red, green, and black – Juneteenth’s colors – in your decor. These ideas help people celebrate Juneteenth in special, memorable ways.

Independence Day Promotional Content

June is the time to get ready for the Fourth of July. It’s a big chance for shopping in the U.S. According to the National Retail Federation, people spent $9.5 billion in 2023. They bought barbecue stuff, picnic items, fireworks, decorations, and clothes with flags. Marketers should share helpful content that also talks about their products.

Shopping Guides for Barbecues and Decorations

Make guides for hosting a barbecue, decorating the backyard, or for travel. These guides can show off products and give useful tips for a great Independence Day party.

Sustainable Product Recommendations

Talk about sustainable products that people can use on the 4th of July. This could be eco-friendly decorations, reusable party supplies, and other green options instead of one-time use things.

Party Planning Tips and Ideas

Brands can suggest party planning tips and ideas for Independence Day. They can share recipes, games, and tips for firework safety. This helps folks host fun and memorable 4th of July parties.

E-commerce Tips: Utilizing AI-Generated Dad Jokes

ai-generated dad jokes

Normally, marketing aims to be helpful, informative, or fun. Yet, on Father’s Day in June 16, 2024, things could be more fun. Thanks to ChatGPT and similar AI tools, businesses can share ai-generated dad jokes.

These jokes are short, sweet, and guaranteed to make you groan. They’re a great means for companies to connect with their audience in a light-hearted way.

Short, Wholesome, and Groan-Inducing Punchlines

Consider jokes like, “Why don’t eggs tell jokes? They’d crack each other up.” Or, “What do you call fake spaghetti? An impasta.” There’s also, “Why couldn’t the bicycle stand up by itself? It was two tired.”

The magic is in linking these jokes to what the company offers. This makes them engaging and unforgettable for the customers.

Relating Jokes to Products and Services

Adding these jokes to posts, emails, or product descriptions can make a business feel friendlier. These AI jokes show the fun side of the brand and how their products fit into everyday life.

Choosing a Profitable and Searchable Niche

The first step to setting up an online store is picking a niche. Think about three things: profitability, searchability, and passion. You should aim for a niche that makes money and has products people want. Also, find something you love, so you stay committed when times get tough.

Identifying Target Audience and Passions

It’s vital to know your target audience and what they need. Learn about their likes, dislikes, and shopping habits. Picking a niche you care about keeps you going in the online business world, no matter what.

Conducting Keyword Research

Tools like SEO help find out what people want to buy. This means you’ll stock items customers are looking for. Connecting your niche to popular searches boosts your store’s visibility. This brings in more visitors and sales chances.

Niche Potential Profitability Searchability Passion
Health & Wellness High High Moderate
Eco-Friendly Products High High High
Pet Supplies High High Moderate
Beauty & Skincare High High High
Tech Gadgets & Accessories High High Moderate

Choosing a niche, understanding the audience, having passion, and doing keyword research are key. They make your online store more successful. They meet the needs of your shoppers better.

Determining Your Product Line

product line

After choosing your niche and target audience, choosing your product line comes next. This part can be tough. You need to avoid items that are too costly to make or don’t sell well. It’s key to think about how you’ll store and ship your products too.

Differentiating from Existing Products

Picking a popular product means you need to stand out. Ask yourself how you can make yours better than what’s already out there. Making your online store the best spot for this product is important. This helps you grab more of the market.

Considering Production and Shipping Logistics

Don’t forget about the production and shipping of your items. You want everything to run smoothly. Knowing about how your products are made and sent out can give you an edge. This knowledge can lead to better deals and happier customers.

Conclusion

The world of eCommerce is always changing. This brings new chances and struggles for businesses online. To be ahead, DTC brands must use smart e-commerce tips. This way, they can do well in the fast-changing sphere of the virtual marketplace. They should explore new ways to sell, like TikTok Shop, and build real trust through honesty.

It’s important to manage stock well, use good digital marketing, and offer more to customers, like upgrades and extra products. Tools like Megaventory are helpful. They let you watch stock, make buying orders easy, handle orders well, and refill stock smartly. SEO, making cool content, and sending out emails can bring more people to your site, make your brand known, and connect more with your customers.

The eCommerce tips we just discussed show how important business skills and using new ideas are. DTC brands need to adapt to the changing online business and virtual marketplace. By taking these lessons and tips to heart, merchants can lead their eCommerce businesses to success and growth in the long run.