The search engine optimization (SEO) world is always changing. This is due to new technologies like artificial intelligence (AI) and updates from major search engines. To keep up, digital marketers must be proactive. In this guide, we share the Top 10 SEO Tips for June 2024. These tips will ensure you don’t lag behind and increase your website’s organic traffic.

There are many keys to success, from making your website faster with Google’s Core Web Vitals to improving search engine performance with internal linking. This article dives into essential strategies. It guides you on on-page optimization, link building, content marketing, and technical SEO. With these recommendations, you’ll navigate the changing digital world successfully.

Key Takeaways:

  • Optimizing for Core Web Vitals is crucial for delivering a seamless user experience and maintaining strong Google rankings.
  • Internal linking can drive significant improvements in your website’s search engine performance.
  • Embracing entity-based SEO helps search engines better understand the context and relevance of your content.
  • Incorporating video content can boost your website’s traffic and organic visibility.
  • Keeping your content updated and fresh is essential for maintaining a competitive edge.

Optimizing for Core Web Vitals

Google started a new way to rank websites, called Core Web Vitals, in June 2021. This update focuses on how a site feels for users, not just the info it offers. Core Web Vitals look at how fast a site loads, how quick it responds, and how stable it looks.

Understanding Core Web Vitals Metrics

Google says a site should load its main stuff in 2.5 seconds or less, and be ready to click in under 100 milliseconds. It also should not jump around a lot, aiming for a stability score under 0.1. These goals are key for a site to feel good and work well for visitors.

Improving Website Loading Speed

Since March 2021, Google only looks at how sites work on mobile devices. To make your site load faster, try caching, or saving parts of the site to load quicker. Also, make sure certain tech bits don’t slow it down, and load the most important style info first.

Enhancing Website Responsiveness

Making your site easy to use on any screen is very important. It helps you keep a good Google ranking. Check how your site scores in Core Web Vitals often. Tools like Google PageSpeed Insights can show what to fix.

Metric Recommended Target Impact on User Experience
Largest Contentful Paint (LCP) Less than 2.5 seconds LCP shows how long it takes the main thing on a page to load. A quick LCP in 2.5 seconds makes users happy.
First Input Delay (FID) Less than 100 milliseconds FID is about how fast a page can react when you click it. A response in less than 100 milliseconds means users will enjoy it more.
Cumulative Layout Shift (CLS) Less than 0.1 CLS looks at how much the page moves as it loads. A small CLS score under 0.1 keeps the page looking good and solid for users.

Google loves sites that work well on phones and are safe. Meeting Core Web Vitals goals makes people stay on your site more. By making your site load faster, work well on mobiles, and feel easy to use, you can do better on Google’s search.

Leveraging Internal Linking

internal linking

Internal links are key in SEO. They show search engines which web pages matter most. A good internal linking plan can boost your ranking, traffic, and how users view your site.

These links also help search engines move across your site easily. They follow links from one page to another, learning more about your content.

Identifying Orphaned Pages

Linking to orphaned pages boosts your site’s health. These pages are alone and hidden. By connecting them internally, you make your site easier to find and understand.

Using Relevant Anchor Text

Picking the right words to link with is crucial. Google prefers clear, text-based links. They help them see what your pages are about. Good anchor text makes it clear for both people and search engines.

Avoiding Excessive Internal Linking

Don’t overdo the links. Using too many can make your content seem less valuable. Be selective about where you place them. Make sure they really help visitors and show the site’s structure well.

With the right internal linking, your site can do better in searches. It’s good for visitors too. This strategy helps search engines see what’s important on your site. In the end, it can bring in more guests and improve your site’s trustworthiness.

Embracing Entity-Based SEO

Entity-based SEO focuses on entities, not just keywords. It helps Google understand your page better. For those in SaaS marketing, this is gold. It uses relevant words from your area to improve your site’s Google ranking and visibility.

Things like internal linking and domain strength matter too. Google aims to rank trusted sources highly. So, optimizing for entities can get your content in Google’s top knowledge graphs.

Keywordless, entity SEO is boosted by semantic search and NLP. They help Google see what users want and match your content. By showing your site knows its niche, entity SEO can help you beat the competition in search results.

It uses data from schema.org, Wikidata, and Wikipedia to connect your content with what search engines know. This makes your content more relevant and visible.

Heads up: entity SEO tools make picking and using relevant entities in your content easier. They’ve been linked to boosting traffic and search rankings.

Incorporating Video Content

video content

Video is a great way to get people to visit your site more. Those who use video get 41% more search traffic than those with only text. Plus, video brings a 157% boost in search traffic from SERPs. You can make videos by turning your blog posts into scripts, filming, and sharing them on different platforms.

Repurposing Blog Content

Turning blog posts into videos is a smart move. It lets you talk to more people and meet the video demand. By reusing your articles this way, you make the info more fun and easy to understand.

Optimizing for YouTube SEO

Making video isn’t enough; you need to make it work on YouTube. With YouTube being the top spot for online videos, getting noticed is key. You can get more views using a catchy thumbnail. This can also help people click your video more.

Statistic Value
Marketers who mentioned that incorporating videos helped in increasing brand awareness 95%
Marketers who acknowledged the role of videos in generating leads 90%
Marketers who found videos effective at boosting sales 87%
Google’s ranking as the most visited website globally 1st
YouTube’s ranking as the second-most visited website globally 2nd
Consumers who find short-form videos most engaging on social media Two-thirds
Number of videos on HubSpot’s YouTube channel Over 720
Number of subscribers on HubSpot’s YouTube channel Over 350,000
Google’s acquisition price for YouTube in 2006 $1.65 billion
Views on Bon Appétit’s video “Every Way to Cook an Egg (59 Methods)” 38 million
Views on Bon Appétit’s video “How To Butcher An Entire Cow: Every Cut Of Meat Explained” 14 million
Percentage of search results that display a video thumbnail according to BrightEdge 26%
Potential increase in organic traffic when video content is added to existing posts according to Lemonlight data 10% to 250%
Time people spend on a page with video compared to pages without video Over twice as long
Percentage of online experiences that start with a search engine 93%

Optimizing for Google Discover

Google Discover is a special mobile news feed for each person. It sees how much people like the news they read. News sites got 99% of the clicks, with sports, e-commerce, and entertainment also popular. To get on Google Discover, you need to create high-quality, engaging content.

Utilizing the Max Image Preview Meta Tag

Using the max-image-preview:large tag can make your article show up with a big picture. This can boost how many people see and click it. But, articles on Discover usually only get clicks in the first 3 days. So, use this with your main SEO efforts.

Google Discover looks at what people like with machine learning. Make content that matches what users enjoy and your chances of showing up will be better. This gets more user engagement.

Google Discover also looks at how good, trusting, and knowledgeable your content is. Meeting these high standards can improve how well your content does on Discover.

Key Statistic Value
Discover Traffic Share for News Websites 99%
Other Strong Performer Categories Sports, Entertainment, E-commerce, Hobby/Activity
Discover Content Lifespan 3 Days
Discover Reach Millions of Users Daily

SEO Tips for Updating Existing Content

content updates

It’s key to keep your content fresh. Search engines love new and relevant info. So, update old posts with the latest data-driven content, add unique infographics or charts, and do a content gap analysis. This will make your old content perform better.

Refreshing Old Blog Posts

For instance, by updating a post on the latest advertising trends, and using Setupad’s data, we saw more traffic. Make sure to update your sitemap too, to reflect all content updates.

Adding Original Data and Visuals

Adding data-driven content and cool infographics or charts can make your old posts shine. Readers get new, useful info, and the content becomes more shareable and attractive in searches.

Conducting Content Gap Analysis

Doing a content gap analysis helps you see where you can add more content. This keeps your posts up to date and meets what your audience is searching for.

Metric Impact After Content Updates
Organic Traffic Increased by 75%
Click-Through Rate Doubled or tripled in some cases
Impressions Doubled or tripled in some cases
Conversion Rate Improved
Sales Increased

By using these content update tips, businesses can give old content a fresh start. This boosts its visibility and takes advantage of what search engines love: new, relevant info.

Optimizing for Voice Search

Voice search is becoming more popular, with over half of internet searches now using it. There are about 1 billion voice searches every month. So, making your website ready for voice searches is very important. You can do this by using schema markup. This helps search engines better understand your site. It increases the chance of your site appearing in voice search results.

Implementing Schema Markup

Schema markup is like giving your website extra information. It tells search engines what your content is about. This helps them show your website in voice search results. Google’s algorithm uses this added info to match your content to voice queries. This makes your site more likely to give the right answer to users.

Writing Conversational Content

Writing in a friendly and natural way is also good for voice search. People ask questions aloud as if they’re talking to someone. So, write your content the way you would speak. Keep your responses to voice searches short, around 30 words. This is because Google likes brief, clear answers for voice search results.

By using schema markup and writing in a conversational style, you make your website fit for voice searches. More homes in the U.S. will own a smart speaker soon. Many people already use voice search every day. So, getting ready for this trend can help a lot. It gives your site a better chance to reach more users.

Utilizing AI for Content Creation

AI content creation

AI content creation is mixing with everyday writing jobs more often. It’s key to find a good mix of AI-generated and human-generated content. AI is great for lots of posting and making sure things are optimized. But, it’s still very important to keep the content unique and real.

You must also highlight real-world experience. This is because search engines like content that shows E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).

Balancing AI and Human-Generated Content

Mixing in user-generated content and community-driven pieces makes your content special. It helps it stand out from what others are doing. This means using a bit of AI along with what we write by hand.

This way, we get the best of both worlds. We can make something that’s really great by working together with AI.

Emphasizing Real-World Experience

It’s important to focus on real-world experience and authentic insights. This meets Google’s guidelines and shows that your brand is trustworthy. By blending AI’s speed with human knowledge, your content will really speak to your readers.

SEO Tips for Managing AI Competition

AI-powered content is growing. So, in 2024, SEOs must deal with more competition. One way is to focus on trending topics that big AIs miss. They often use old data. By writing about new or unique topics, you stand out. This helps you get ahead of AI content.

Using content from your community can also beat the AI game. When you connect with trusted sources and your audience, you build something special. This makes your content more appealing. It also positions your brand as an industry leader.

Strategies for Managing AI Competition Benefits
Focusing on Trending Topics Differentiate your content from AI-generated material by leading the conversation on emerging or niche topics
Leveraging Community-Driven Content Tap into trusted sources and build a loyal audience that values your unique perspective

Adapting to Search Engine Changes

search engine changes

Search engines are getting smarter with AI. So, SEOs need new strategies. They should now index content by type. This means using special feeds for blogs and job listings. This makes it easier for search engines to find your content.

Indexing Content by Type

AI-generated content is changing how search engines see our sites. Now, they look at the types of content, not just keywords. When you set up your website to match what search engines like, more people find your site.

Optimizing Pillar Pages

To keep doing well in searches, focus on pillar pages and topic clusters. Pillar pages cover main topics, while cluster pages go deeper into details. This can make your site easier to find and understand, which is good for both your SEO and your visitors.

SEO must stay on top of changing search engines. By using content by type and pillar pages, your site can still be seen. Plus, it helps your site make sense to visitors, even in the age of AI. This keeps your website at the front in the ever-changing online world.

Optimizing for AI in the SERPs

The search engine results pages (SERPs) are getting more AI-powered search features. This includes new SearchGPE on Google and more AI assistants like Bard and Bing. To do well with these AI search features, we must know how they work. We also need to understand what they like to show.

Understanding AI-Powered Search Features

AI in SERPs brings advanced search features to show better and more precise results. These include adjustable summaries, handling complex questions, and planning tools. Google AI Overviews, for instance, can help solve video problems by looking for accurate content.

Creating Content for AI Assistants

Businesses and creators can make their content better for AI-powered search features. They should make information easy to understand and structured. This means using structured data, adding citations, and using multimedia. It’s also about optimizing for voice search. Doing this can help search engines highlight your website’s important information. Thus, you might get picked for AI-generated answers.

SEO Tips

As the world of search engine optimization (SEO) changes, smart marketers and creators should keep up. Pay special attention to Reddit keyword research and making your content right for Google RankBrain.

Discovering Untapped Keywords on Reddit

Reddit is full of words your audience wants to read. Find phrases that show up a lot on Reddit. Then, use them to make your content better. This Reddit keyword research can boost your search result ranking.

Optimizing for Google RankBrain

Google RankBrain helps the search engine learn better. Make your content more clickable, less likely to be left right away, and make people stay longer on it. Google sees this as a good thing, helping raise your website’s search rank.

Using Reddit keyword research and working with Google RankBrain can put you in front. It can bring more people to your website without paying for ads.

Conclusion

The SEO world is always changing. AI is getting more involved, and search engines are always updating. The top 10 SEO tips for June 2024 in this guide will help you stay ahead. They include tips like improving Core Web Vitals, using smart internal links, and focusing on entity-based SEO. Video content, updating old posts, and preparing for voice searches are also key. Don’t forget to use AI for making content and to keep an eye on the AI competition. Being ready for changes in search engines and to optimize for AI in search results are very important.

By using these SEO moves, companies and website owners can make their site more visible. This will attract more visitors and help win in the tough SEO game. As AI becomes more important in SEO, optimizing content and keeping up with search engine changes will be key. This keeps your online spot strong.

The ending of this post is very important. It wraps up what we’ve talked about and gives guidance. It also helps search engines find this post better. By answering “so what” and giving a good ending, we keep readers interested. This might make them want to explore more on our site or take other steps.